Mascot Character
Mascot Character Development
With the aim of enhancing the company's public image and attention, CEO proposed the creation of a mascot character as a more effective means of advertising on social media, surpassing the traditional use of a simple icon.
The Logo
This is the original logo of the company, known for its simplicity and aesthetic form. It has been around for a long time, and people always associate this logo with the company name. Hence, creating a mascot character presents a challenge, as it It has to capture the spirit and feel of the original logo.
Initial Mascot Character
This is the first version of the mascot character, using the main color from the logo. The character is designed to have a friendly and joyful vibe, with a cute appearance for effective marketing. There are still many things to improve in the initial design.
The initial post on social media
This is the first poster showcasing the character, designed specifically for Myanmar Union Day on February 12. The goal of creating this poster is to share it on social media to celebrate special days and holidays in Myanmar.
During character development
The character evolves through three phases, each one getting cuter and more attractive with improvements in the development process. These three mascots showcase the progression of character development process.
Posters from phase 1
In the first phase, holidays in Myanmar such as Peasants' Day, Full Moon Day of Dabaung, and Thingyan festivals are featured. Character development is not clearly evident due to specific requirements.
Posters from phase 2
Phase 2 can be appropriately labeled as the Settle Phase, where the character displays increased energy and development. It evolves into a smoother and more symmetrical form, closely aligning with the original icon. The improved outcomes and superior posters are a direct result of hardworking efforts in this phase.
Posters from phase 3
In Phase 3, the characters go through a big change with perfect visual design and vibrant illustrations. They are placed in perfect situations with colors that match well. This makes them look really attractive. Even though the development is similar to Phase 1, you can see some clear differences in this stage.
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